We started ProHuddle because we thought there is a gap between enterprise IT people and the startups, open source vendors, small software shops and freelancers that serve these customers.
The former is tired of the old guard and wants to hear more from the latter but don’t know who they are and where they hang out. The latter has to build its “lead funnel” from scratch and this requires time, money and resources that these small organizations usually lack.
We know, because we started from zero ourselves. Zero emails in the list, zero “leads”, zero customers. We wanted to pay it forward in our own humble way and make it a little bit easier for other small shops to reach out to enterprise IT community. We created ProHuddle about 18 months ago for this purpose.
I thought sharing some statistics would be helpful for everyone who is interested in hosting her own webinars or thinking of hosting a webinar at ProHuddle.
Here is some information to provide context:
- Our list consists of 8930 emails. There are two ways we add a new member to our email list:
- Our community mostly consists of developers, professionals and IT managers at companies which are Oracle customers or partners.
- Our webinars are limited to 100 concurrent attendees. We had two webinars where this ceiling prevented us from having more live attendees.
We hosted 12 webinars so far. Below you can see the raw numbers for each webinar in the order we hosted them:
|Row Pattern Matching in Oracle 12c||157||51|
|Database and Network Monitoring with Zabix||134||50|
|Version Control for PL/SQL||409||127|
|US Visa and Green Card Options||110||36|
|PostgreSQL for Oracle Developers||341||116|
|Version Control for PL/SQL (again)||119||30|
|Oracle Edition Based Redefinition||192||65|
|SQL for Java Developers||170||56|
Some Number Crunching
- Webinars received 2477 signups and 747 live attendees. (With the caveat mentioned above regarding live concurrent attendee ceiling.)
- 19% of registrants have attended the live webinar they signed up for. This number is a little bit deceiving though because we experiment with niche topics and different time slots. Some of these experiments both reduce the signups and the number of attendees.
- If we remove four webinars, attendee percentage goes up to 31,6%. There are good reasons to remove these four webinars:
- Bitcoin webinar was hosted at 12:00 PST which is 15:00 EST and 20:00 Central European Time. This is an awful time slot to host a webinar if your community has a lot of members from Europe. Additionally, Bitcoin is not even on the radar for most IT organizations.
- The US Visa options webinar was the only non-technical webinar we hosted and it was a very niche topic for our community. (It turned out to be a great webinar by the way.)
- The two Version Control for PL/SQL webinars are about our own product, so it is only fair to remove them from the calculation to get a clearer picture for the interest to other IT related topics.
- 423 people signed up for two or more webinars. 141 people signed up for three or more webinars. 62 people signed up for four or more webinars.
What the Numbers Tell Us
Webinars about our own products work really well.
Gitora webinars were among the top performers with 528 signups and 157 live attendees (29,7%). Unfortunately, we hit the live concurrent attendee limitation in one of the webinars so the number could be better.
Multiple Formspider webinars we hosted (which were not hosted at ProHuddle) worked just as well, if not better.
Let me put it this way: We’ve never had a webinar in which we didn’t make a sale during the webinar. (and now I jinxed it. 🙂 )
In the Oracle community, there is a lot of interest in other database technologies.
PostgreSQL and NoSQL webinars stand out both in signup and attendee numbers. In fact, excluding webinars about our own product, those two webinars had the most and 2nd most signups and most and 3rd most attendees with 620 signups and 184 live attendees (29.7%). The live attendee number could be higher but unfortunately, we hit the concurrent live attendee limit for the PostgreSQL webinar as well.
In the Oracle community, interest to products from other vendors is very high.
We hosted webinars about Zabbix (a monitoring tool), Numanta (machine intelligence), NoSQL (general overview of products in NoSQL landscape), PostgreSQL and JOOQ (SQL for Java). Those five webinars received 1144 signups and 362 attendees (31.6% live attendance).
Which country are the registrants from?
|Country||Number of Signups|
Which continent are the registrants from?
I’d like to take this opportunity to thank all the presenters we hosted at ProHuddle. They are awesome! These are some of the best presenters you will find anywhere online or offline. Seriously. Check them out and you’ll see what I’m talking about.